Testing the market is the most expensive way to sell a home.
Overpricing 'just to see' sends the wrong signal. If a home hits the market overpriced in order to see if the market responds, it’s common for weeks to pass with minimal interest. Then a price drop occurs; then another. Once a listing sits, buyers begin to assume there's something wrong with it.
Your home gets one big moment of attention.
Most buyers see your listing in the first 3 weeks. If the price doesn’t make sense, they’ll scroll past and move on. If your home is priced right from day one, buyers will take notice. You’ll create urgency and competition, which usually leads to multiple offers.
The result? Better offers than if you'd started too high and reduced later.
If you’re curious about your home’s value, click here for an immediate snapshot using our Home Valuation Tool.
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